Until the diplomatic crisis with Emmanuel Macron, the Brazilian president brandished the Bic pens as a symbol of the modesty of his presidential lifestyle.
A spokesman for the presidency, to which AFP asked if the presidential statements were to be taken seriously or if it was a joke, answered not to wish "comment on this case". Some 95% of the pens sold in Brazil by Bic are manufactured in Manaus, in the state of Amazonas, one of the nine states to house the Amazon rainforest in Brazil, said a press officer of the firm to the AFP. The group employs a thousand people in its factories in Manaus and Rio de Janeiro.
Bic did not wish to comment on the statements of Jair Bolsonaro but said "Flattered" to be recognized as being "a democratic brand".