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Home Sport New source of income for Eredivisie: 'Fantasy Football' comes to the Netherlands

New source of income for Eredivisie: ‘Fantasy Football’ comes to the Netherlands

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The Eredivisie has entered into a partnership with the Fantasy Football game Sorare. That makes it known through official channels. Football fans can from now on buy digital cards from players from the Eredivisie, which have a score based on the recent performances of the football players.

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The Eredivisie is the fifth league to join Sorare after the Belgian Jupiler Pro League, the South Korean K League, the Japanese J1 League and the American MLS. “Millennials are less and less concerned with sports broadcasts in formats that do not appeal to them. In an economy where public attention is the most valuable currency, games are a new way for football brands to reach this very specific yet highly sought after audience”, Nicolas Julia, CEO of Sorare, commented.

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The Eredivisie reaches a new international market through the cooperation with Sorare and hopes to expand the fan base in Asia and America. Sorare is already experiencing significant growth there. “Sorare enables us to reach new, young target groups, especially in Asia and America, and to further connect those in Europe through their innovative solution. We are very proud of this new partnership,” said Marc Rondagh, Business Development Manager Eredivisie CV, to.

It opens up a new source of income for the Eredivisie as a new category of game licenses is created: fantasy football licenses. “Given the current global situation, football leagues will have a new opportunity to attract audiences and keep people interested. Football clubs can also diversify their income streams in this way,” concluded Julia.

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