Davelaar provides text and explanation on the website. “We live in a time when equality and inclusion are important values. This concept, inclusivity, does not emphasize differences between people like diversity. Inclusivity is about interconnectedness. An inclusive organization is a coherent whole of people who relate to and identify with each other. Because we open our doors with Davelaar to everyone who is motivated to work, the name Jodenkoeken does not fit, ”says the bakery.
A survey among cookie lovers shows that especially the young generation can no longer find the name.
At Het Centraal Joods Overleg in Amsterdam, the name change is appreciated, but at the same time the organization indicates that it has never taken offense at the name of the biscuits. “Two weeks ago Davelaar informed us about the name change. We appreciate the excess of caution, but the name has never bothered us ”, spokesman Enno Verdoner tells NH Nieuws.
In addition to the name, there is nothing else Jewish about the cakes, according to him. “Possibly it would come from a Jewish baker, but still the name is grammatically incorrect. Then you should make Jewish cakes, but there is nothing Jewish about these cakes. It’s not kosher, for example. ”
Davelaar has been selling the biscuits since 1883. According to the company, the taste will not change.
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