Ajax wants a different distribution of television money in the Netherlands. Article link https://www.news1.news/news/2021/02/ajax-wants-to-hand-over-television-money-to-other-clubs-then-we-will-hand-in-millions.html
The leader of the Eredivisie agrees to give a higher percentage to other clubs, but wants the competition to be better sold abroad.
According to Voetbal International and NRC Handelsblad Ajax hopes that the commercial income will increase when the Eredivisie can be seen in more countries. Article link https://www.news1.news/news/2021/02/ajax-wants-to-hand-over-television-money-to-other-clubs-then-we-will-hand-in-millions.html
The team from Amsterdam would have noticed that the national league can be watched in fewer and fewer countries and where it is possible, the matches are broadcast on small channels.
Commercial director Menno Geelen announced in the NRC that he hopes that other top clubs will also want to contribute ideas. “Since some clubs stick to the guarantee amount, they now always opt for short-term money instead of daring to look at the long term. fame and that there are clubs that mainly want the certainty that they are getting money. “
By having the Eredivisie broadcast in more foreign countries, Ajax hopes to benefit all clubs. “Then we think that the clubs, like Ajax, should also dare to say ‘distribute the national television money more evenly’. Then you are guaranteed to give the middle and right-hand row of clubs more money. Ajax will then hand in millions in TV money per year.”
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