The coronavirus has brought a considerable upheaval on markets all over the world and at the expense of it seems to have been also a segment so far rather fit, namely that of smartphone, who saw a net collapse last month.
As the crisis progresses and new emergency measures have been taken around the world, the March numbers are likely to be even worse but already at February 2020 the smartphone market recorded a 38% drop compared to the same period of the previous year.
61.8 million is the number of devices sold during February 2020, i.e. larger drop never seen so far in the history of the smartphone market, according to what is reported by Strategy Analytics, which refers to 2003 as the starting year of data tracking, therefore it is a somewhat historic moment.
The problem is that it is also a positive value if compared to what could emerge from March or the following months, which will take into account the almost total closure of the economy of different countries, given that in February lockdown there were still few.
This -38% it could therefore only be the beginning of a significant collapse of the smartphone market, pending the restart of the economy that could take place in the next months. In the meantime, production in China is expected to resume at full speed in the next period, therefore from a supply point of view, problems should not arise for long. On the other hand, this does not mean a loss of importance for mobile technology, which instead becomes even more central in people’s lives, as evidenced by the risk of overloading for WhatsApp servers and the various initiatives to stay updated on Coronavirus.