Sony is betting higher on anime and anime games

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Sony wants to do more with anime, among other things by making more games. Pretty good news if you like anime.

Sony wants to make more anime games as part of a new strategy. That was announced during an Aniplex presentation.

During a livestream about Sony’s own animation production company, President Kenichiro Yoshida announced that anime ‘is a matter that encompasses the one-Sony principle’. In addition to producing anime, the company also wants to drive anime through Sony’s other channels, including movies and games.

As an example, Aniplex president Atsuhiro Iwakami gives Demon Slayer, a popular anime for which mobile and PlayStation games are being developed. Sony previously released a mobile game in Japan based on the anime Fate / Grand Order, which yielded about 569 million euros.

Sony has made several investments to grow the anime market. For example, the company invested in the Chinese video platform Bilibili, and in Epic Games to take advantage of Epic’s global expansion. Finally, Sony is trying to facilitate the production of anime remotely with new technology.

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