LED advertising screens
The organization wants Rijkswaterstaat, municipalities and provinces to stop issuing permits for – according to the VVS – distracting advertising columns. They would lead to traffic accidents. “Digital LED advertising screens, with the message changing every six seconds, provide a visual and cognitive distraction to the driver, reducing the reaction to unexpected and dangerous traffic situations.”
Veilig Verkeer Nederland (VVN) agrees with that message and calls the pillars along the roads ‘undesirable’.
It is unclear whether the pillars actually lead to dangerous situations, as the VVS claims, and if so, how often this happens.