TikTok has been in the news several times in recent days due to pressure on the parent company and resistance from the US. Instagram responds smartly to developments and comes up with the alternative; Reels.
The new part of Instagram is available in fifty countries, including the Netherlands. With this Instagram responds cleverly to the popularity of TikTok. TikTok is now extremely popular all over the world.
Resistance in the US on TikTok
The Chinese-made app is extremely popular in the US, among others, with 100 million users. There are approximately 3.5 million active users in the Netherlands. The American government sees the app as a security risk, the government is afraid that the Chinese government can access the data via the parent company. Trump has now issued a threat to further block the app. Microsoft is now working on an acquisition. Trump has now announced the following: if there is no agreement on September 15, the app will be taken off the air.
Reels is based on TikTok’s main functionalities and focuses on sharing short videos.