Hyundai made us feel good in recent months with great concept cars, in the form of the 45 and the Prophecy. The Korean manufacturer will now announce when those cars will appear on the market.
Today, Hyundai announces that it is starting a new sub-brand, heralding a new era of electric cars. Under the name Ioniq, it will present at least three cars with an electric powertrain in the coming years. These are the Ioniq 5, Ioniq 6 and Ioniq 7.
The name Ioniq is of course well known. The manufacturer also pasted it on the model it presented in 2016. That car, a sleek sedan, appeared with a hybrid, plug-in hybrid, and all-electric powertrain. The word Ioniq is a combination of the words ‘ion’ and ‘unique’.
The launch of the Ioniq sub-brand is Hyundai’s answer to the growing demand for EVs. “The Ioniq brand marks a major change in how Hyundai markets electric vehicles and how customers experience them,” said Wonhong Cho, Hyundai Executive Vice President. “With Ioniq, the way we view electric vehicles is changing by transcending conventional thinking.”
In concrete terms, this means that Hyundai will launch three new BEVs over the next three years. The first car will be the Ioniq 5: a medium-sized CUV based on the special 45 Concept. The car had the manufacturer at the IAA in Frankfurt last year and was an ode to Hyundai’s very first concept car, the Pony Coupe. The model will see the light of day later this year.
In 2022, the Ioniq 6 will appear, which is based on the special Prophecy, a beautifully lined and therefore also electric sports sedan that was unveiled last month. A year later, in 2023, Hyundai presents the Ioniq 7. That is a large CUV, of which we have not yet seen a study model.
All cars are on Hyundai’s modular E-GMP platform. The manufacturer reports that all models have a range of at least 450 kilometers. Charging the battery (up to 80%) will take only 20 minutes, according to the manufacturer. The manufacturer does not yet share anything about other performances and motorizations.