Huawei seems to be planning to expand its Mate product range with MateBuds wireless earbuds. Introduction possible simultaneously with Mate 40.
For example, a Huawei Mate smartwatch appears to be in the works, as well as a Watch RS Porsche edition. Earlier this month, LetsGoDigital also reported on a possible new docking station accessory, in the form of a Huawei MateStation. In addition, the Chinese manufacturer also seems to want to release wireless earbuds within its well-known Mate series.
Huawei dwireless earbuds & headsets
The market for (Bluetooth) earplugs & headsets has shown an upward trend for years, it is expected that this trend will continue in the coming years. This makes it worthwhile for companies to regularly release new earphones. Apple has its own AirPods, Samsung has the Galaxy Buds and Huawei has its FreeBuds and Freelace earphones.
But where you have to think directly of Apple with AirPods and with Galaxy Buds you cannot ignore Samsung, FreeBuds and Freelace is significantly less recognizable. Huawei therefore seems to be playing with the idea for some time now to place its wireless earbuds within the well-known Mate series.
For example, LetsGoDigital reported at the beginning of this year about a trademark for Huawei MatePod. It is possible that this name is a bit too close to ‘MatePad’, the tablet series from Huawei, because the company has now submitted a trademark again, but for the name ‘MateBuds’.
Huawei MateBuds wireless earphones
Huawei Technologies has applied for the trademark for ‘MateBuds’ in several locations around the world. It started in home country China, where the brand name was already filed on April 7, 2020. On May 26, 2020, a request was also filed with the KIPO (Korean Intellectual Property Office). The same day the application was also filed with the CIPO (Canadian Intellectual Property Office), where the brand name is mentioned separately as well as together: ‘MateBuds’ and ‘Mate Buds’.
Subsequently, Huawei also registered the same trademark in Madrid, Spain, after which the brand name was also included in the WIPO (World Intellectual Property Organization) database for worldwide protection of the trademark. The application was approved worldwide on July 4, 2020.
When you think of the name ‘Buds’ you quickly think of earplugs. It is therefore not surprising that the ‘MateBuds’ trademark falls within Class 9, which includes:’ headphones, in-ear headphones; wearables; VR heasets and earpads for headphones’.
Huawei Mate smartphones and MateBuds headset
Huawei will introduce the new Mate 40 smartphone series around October. A new Mate foldable smartphone will probably also be presented around the same period, as a successor to the Mate Xs. At the same time, Huawei would also like to announce its first Mate Watch, this must be the first smart watch that runs on the HarmonyOS.
It is certainly not inconceivable that Huawei will also introduce new True Wireless Earphones (TDE) / True Wireless Headphones (TDH) at that time. For example, last September the Huawei FreeBuds 3 was announced, this is a wireless Bluetooth headset with active noise cancellation.
It is quite possible that Huawei MateBuds will be the successor to the FreeBuds. In that case, Huawei could also use the name MatePod as a replacement for the Freelace wireless earphones.
We will have to wait for a few more months before Huawei will provide more clarity, first it is competitor Samsung’s turn. Next week, the Samsung Galaxy Unpacked event will take place where, among other things, the Galaxy Note 20 will be introduced – this will be the main counterpart of the Mate 40.
View the Huawei MateBuds application in the WIPO (World), KIPO (Korea) and CIPO (Canada) here.