Google launches new Chrome extension that shows more information around ads

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A new extension from Google for its Chrome web browser makes it possible for users to view the underlying data of advertisements.

By the alias Ads Transparancy Spotlight Google has released a new extension in the Chrome Web Store. This allows users to see which advertisements are shown, where they come from and which companies are behind them. The new extension is led by Google’s Ad Disclosure API, which ensures that ads contain information and also forward them to the extension.

Google Chrome extensions

With the new tool, the search engine giant wants more transparency in the advertisements that are displayed on internet pages. Currently, as a user, you can see very little about it. The company wants to change that now. The new extension is now available for download in the Chrome Web Store.

An example of the data you will see with the new Chrome Extension.

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