Choice PlayStation 5 or Xbox Series X gives 1 party headache and the consumer a setback.
The battle between the PlayStation 5 and the Xbox Series X continues, but it is of course the users who make the choice. That is why more than 3,000 followers of the social media channels of MCM Comic Con were interviewed.
Research: This is what gamers look forward to on PlayStation 5 and Xbox Series X.
Of the 3,000 people (58% male) who participated, over 80% were under 35. 48 & respondents were between 25-34 and 33%, ages 18 to 24. The results will cause Microsoft headaches, because as many as 84% of the respondents said they chose the PlayStation 5, while only 15% put the Xbox Series X at the top of the list.
In addition, the idea of choosing the ‘holiday season’ for the launch, so that the consoles can function as a Christmas gift en masse, does not immediately catch on. 37% of the respondents indicated that they strike immediately at the launch and another 9% want to buy within the month after the first rush. Perhaps it is due to ‘backwards compatible’, but about 12% take three months, while 26% of the respondents expect that it can take another six years after launch before the new console comes in.
These are the most popular games and so they want info
The gaming experience of both consoles must be great. It makes sense to ask which releases are the most anticipated. This is the top 5:
- Cyberpunk 2077 (CD Project)
- Marvel’s Avengers (Square-Enix)
- Tony Hawk’s Pro Skater 1+2 Remaster (Activision)
- Dying Light 2 (Techland)
- Halo Infinite (Xbox Game Studios)
Also striking is the way people look for information about the new releases. Given the young target group and the gaming background, you might expect YouTube and social media as Instagram as the most important source of information. That turns out to be partly correct, because ‘good old’ Facebook is the most favorite with a preference of 28%. The marketing fable that word of mouth works best works with this target group. Only 3% of respondents say friends’ referrals play a role. With this we have a comparison after the console beatdown.
Setback enthusiasts PlayStation 5
Incidentally, there is a disappointment (little) for the buyers of the PlayStation 5. Where we saw that since the PlayStation 2 there has always been about 7 years between the succeeding generations, this time it is different. Based on information from manufacturers, the life cycle has been shortened to 5 years. At that time, it is expected to sell 120 to 170 million consoles.
All results of the study can be read here.