Corona gives meat substitutes a tailwind – Culinary

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In general, the corona crisis has not brought much positive results for the food industry, but the meat substitute industry is growing like never before.

All over the world, the new corona virus and the measures against it are disrupting the normal course of events. The meat industry is also hit hard. Disturbed world trade is causing the cold stores to bulge with pig carcasses, covid-19 appears to be spreading well in slaughterhouses and calls to eat less meat are louder than ever as animal markets turn out to be dream hotbeds for disease.

Investments doubled

As a countermovement, the meat substitute market is accelerating its climb. The so-called ‘protein transition’, the shift to a flexitarian diet, has been going on for some time, but is gaining momentum today, according to investor network FAIRR. In a report, FAIRR concludes that investments in the alternative protein source sector have already doubled this year compared to 2019, while 2020 is only halfway through. The counter of investments in the development of alternative proteins currently stands at $ 457 million.

Producers and supermarkets each want their slice of the promising pie. Those who are not fully committed to the development of plant products could well miss the boat and see a profitable sector pass them by. Corona may be the accelerator, but there are many more reasons why people tend to ignore meat. “Today’s crisis,” said FAIRR, “is exposing the weaknesses of our global meat industry, and that will only be exacerbated by its contribution to climate change, land degradation, biodiversity loss and resistance to antibiotics and other drugs.”

Growth potential

Despite the spectacular growth, the market for meat substitutes is still in its infancy: it only accounts for one percent of the global meat market. Nevertheless, FAIRR sees great opportunities in further investments, as the vegetable sector is expected to grow considerably further. Some voices argue that the share of plant protein products will climb to ten percent in ten years.

All over the world, the new corona virus and the measures against it are disrupting the normal course of events. The meat industry is also hit hard. Disturbed world trade is causing the cold stores to bulge with pig carcasses, covid-19 appears to be spreading well in slaughterhouses and calls to eat less meat are louder than ever as animal markets turn out to be dream hotbeds for disease. As a countermovement, the meat substitute market is accelerating its climb. The so-called ‘protein transition’, the shift to a flexitarian diet, has been going on for some time, but is gaining momentum today, according to investor network FAIRR. In a report, FAIRR concludes that investments in the alternative protein source sector have already doubled this year compared to 2019, while 2020 is only halfway through. Investments in alternative protein development currently stands at $ 457 million, with producers and supermarkets each wanting their slice of the promising pie. Those who are not fully committed to the development of plant products could well miss the boat and see a profitable sector pass them by. Corona may be the accelerator, but there are many more reasons why people tend to ignore meat. “Today’s crisis,” said FAIRR, “is exposing the weaknesses of our global meat sector, and that will only be exacerbated by its contribution to climate change, land degradation, biodiversity loss and resistance to antibiotics and other drugs.” the market for meat substitutes is still in its infancy: it only accounts for one percent of the global meat market. Nevertheless, FAIRR sees great opportunities in further investments, as the vegetable sector is expected to grow considerably further. Some voices argue that the share of plant protein products will climb to 10 percent in ten years.

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