A third wants to spend less after passage of corona – Mode

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The corona crisis has radically changed the way we consume. That is the result of a large survey in 27 countries.

Accountant PwC has released its new Global Consumer Insights study. Before that, 19,098 consumers from 27 different countries were surveyed before the outbreak of the covid pandemic, and a further 4,447 people from 9 countries after the start of the crisis.

In the report we get once again confirmation that online consumption has made a big climb and that the online market will not disappear any time soon. For example, 35 percent say they now buy food online, and 86 percent of them want to keep that new habit.

Consume sustainably

Unexpectedly, the consumers surveyed indicate that they want to use less plastic (45%). This conflicts with what Belgian retailers say: they see their customers prefer packaged products and therefore buy less bulk at the auctions themselves. The PwC survey was not held in Belgium.

It is also noteworthy that a significant proportion of participating consumers (36%) say they will consume less next year. Before the corona crisis, that number was almost half as low. The group that claims to spend more next year also shrank from 46 percent to 33 percent during the corona crisis.

Especially non-food

People who recently saved as a result of covid-19 did so mainly in non-food categories. 51 percent of those surveyed said they buy less clothes and shoes, and 46 percent said they spend less on sports equipment. In third place of categories on which savings were made (voluntarily or otherwise, due to the lockdowns) are restaurants and meals delivered to their homes (41% of the respondents indicate that they spent less on this).

Accountant PwC has released its new Global Consumer Insights study. Before that, 19,098 consumers from 27 different countries were surveyed before the outbreak of the covid pandemic, and a further 4,447 people from 9 countries after the start of the crisis. In the report we get once again confirmation that online consumption has made a big climb and that the online market will not disappear any time soon. For example, 35 percent say they now buy food online, and 86 percent of them want to keep that new habit. Unexpectedly, the consumers surveyed indicate that they want to use less plastic (45%). This conflicts with what Belgian retailers say: they see their customers prefer packaged products and therefore buy less bulk at the auctions themselves. The PwC survey was not held in Belgium. It is also noteworthy that a significant proportion of participating consumers (36%) say they will consume less next year. Before the corona crisis, that number was almost half as low. The group that claims to spend more next year also shrank from 46 percent to 33 percent during the corona crisis. People who recently saved as a result of covid-19 did so mainly in non-food categories. 51 percent of those surveyed said they buy less clothes and shoes and 46 percent said they spend less on sports equipment. In third place of categories on which savings were made (voluntarily or otherwise, due to the lockdowns) are restaurants and meals delivered to their homes (41% of the respondents indicate that they spent less on this).

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