A celebration for speculators? The huge plan “Blue Coast” in Herzliya has been deposited


The Tel Aviv District Planning and Construction Committee approved for deposit the ‘Blue Coast’ plan – the establishment of a new urban district in southwestern Herzliya. Most of the area of ​​the quarter is privately owned and over the years there has been a lot of trade between investors. Alongside them, the Israel Land Authority and the Herzliya Municipality hold the land.

This is one of the hottest real estate complexes in the country, located between the Mandarin Hotel building in Tel Aviv and Highway 5 in the south, the marina in Herzliya and the Herzliya Pituach industrial zone. The plan, which covers 2,000 dunams, includes 13,000 housing units and hundreds of thousands of square meters. employment.

The new district includes 12.5 thousand housing units in residential buildings of various heights: relatively low and tiered construction of 6-8 floors from west (beach) to east (Route 2), and a combination of taller construction that is also tiered from 8 floors to 30 Floors in the employment area in its eastern part.

In addition to the housing units, the district includes about 640,000 square meters of space for local and all-urban public buildings, about 680,000 square meters of employment areas, about 30,000 square meters of commercial space, about 120,000 square meters for hotels (approx. 2,000 hotel rooms), 690 dunams of coastal park in addition to about 130 dunams of open space, including an archeological park and urban nature in Tel Michal.

The complex will also include a set of paths for pedestrians and cyclists that allows, among other things, the accessibility of the district to the beach promenade and the beach. This, while relying on the route of the green line of the light rail. The plan for the establishment of the district offers, among other things, an employment area along Road 2.

The district includes a variety of public areas, including a significant park in its western part: the coastal park that includes the archeological park ‘Tel Michal’, which covers a total area of ​​690 dunams, in addition to about 130 dunams of green areas. These open spaces create a connection of parts of the neighborhood, through the significant parks in its western part to the beach. Also in the environmental aspect, emphasis was placed on the management of runoff water through designated areas for collecting and delaying runoff water. In accordance with the proximity to the light rail line (the Green Line) and the complementary public transport service, a reduced and progressive parking standard is proposed in order to significantly reduce the use of a private vehicle.

Tel Aviv District Planner at the Planning Administration, Archbishop Hava Erlich-Roginsky noted that “the new urban district is a significant part of completing the continuum of large plans in the western Gush Dan metropolitan area, with the addition of tens of thousands of units in central demand areas. For infrastructure, textured construction and towers, it rests on the green line that is under construction. ”

Attorneys Miriam Donin-Shov and Tom Wolfstein, partners in the law firm of Hamburger Evron & Co., represent hundreds of private landowners on the Blue Coast. According to them, there could be a conflict between private landowners and companies holding large areas of hundreds of acres. “In the absence of association, rights holders May find themselves sharing a plot with other owners who are not committed to them, which often leads to years of land development and losses of possible profits, and also leads to tedious co-liquidation proceedings in which owners are forced to sell their rights on time and conditions not their choice. That they could get a voluntary deal on market terms. ”

Attorneys Yossi Musari and Moran Habib, representing hundreds of rights holders in the complex: “Once the plan is approved as a master plan, the municipality will have to promote as early as possible a detailed plan by virtue of which building permits can be issued so that the plan does not become an irreversible stone. At the same time, it can take care of promoting a detailed plan that includes consolidation and division tables, since this is a complex that includes thousands of rights holders who will need to know where their land will be located. ”

Attorneys Shmuel Shuv and Naama Schiff, partners in the firm Shuv & Co., note that along with the satisfaction with the approval of the plan, the landowners they represent also have many concerns. “The plan includes a number of complexes that include various land uses, such as commerce, employment, hotels and residences. Some rights holders are expected to receive economic rights in non-residential designations. Presumably in light of what is happening as a result of the Corona crisis, private owners will not seek trade and employment rights.” But there will be a preference for residence. “


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