RTL Netherlands is conducting a trial with the transmission of its live TV channels to Videoland. This will narrow the gap between linear TV on cable and television behind a pay wall.
Telecompaper has recently learned that a small group of users can watch live television in Videoland’s apps. All RTL channels are available through that route. The introduction of this function was announced at the end of last month by RTL Netherlands director Sven Sauvé during the Cross Media café.
During that event, the TV boss also said that significant budgets are now going to his own video channel. “We have now reached the point where we are allocating almost as much budget for Videoland as for linear TV,” he said at the time.
Sauvé remains tight-lipped about the number of paying customers, but he said that the viewing time has increased by forty percent since the coronavirus outbreak.
Just like Netflix and Amazon Prime, RTL makes its daughter Videoland interesting by offering exclusive productions on it. In addition, fans of certain RTL programs can look ahead, see episodes that are later broadcast on television.
At group level, RTL is aiming for five to seven million subscribers for its streaming services in the medium term, with a turnover of 500 million euros and a break-even result by 2025.