Neighborhood bookstores become trenches


Three months have passed since Sant Jordi and the pandemic has dangerously rekindled. There are villages that resist, like Girona, who was able to celebrate Book Day quite normally at the stalls in the Plaza de la Independència. Tarragona held a small fair. But in Barcelona it became a resistance fight.

The central party of Passeig de Gràcia was called off “for an excess of zeal”, Argued some authors, who charged against the Govern and the Barcelona City Council, such as Pilar Rahola and Enric Calpena. However, they both sold quite a few copies of their books,
The spy of the Ritz
(Column / Planet) and
The first captain
(Edicions 62), and signed in some bookstores.

The case is that the battle to defend the book was left without the reference and had to fight for neighborhoods. Every bookstore, a trench made of books, more dangerous than the cobblestones. Each bookseller fought to assert their product and, for what they concluded, they won. Some bookstores spoke of a ten and twenty percent with respect to a Sant Jordi of those of before.

Stalls in front of bookstores are a way to gain space and give visibility to the party, the booksellers reason

Elena González, from the bookstore
, in the Sagrada Família neighborhood, was aiming for 25-30 percent, and after summarizing the best sellers, with Puigdemont sweeping, he defended that it would be necessary to make a list of the titles that the booksellers wanted to be the best sellers. His bookstore has a large selection of essay and thought.

In the
In the Dreta de l’Eixample, they celebrated Santa Brígida, the 14th century Swedish nun with a mystical work. You don’t play with the saints. Eric del Arco has the bookstore as a scalextric track, with one-way arrows, and people carry responsibility and load books. “Everyone here buys, they are people of vice, hard drugs,” he declares, and says that he has not set the table on the street because it has enough space and would have involved hiring more staff.

The Impossible
they have set up a table opposite, just like in many other bookstores. It is a way of gaining space and giving visibility to the party, the booksellers reason. “And to promote local commerce”, says Montse Serrano, from + Bernat. On her table there are some important stacks: “I have ordered many copies to make them look; publishers have given us facilities. In addition, the book has emerged strengthened from confinement. ”

The signature on request or the copies that the bookstores have already signed at the disposal of their clients are required

In the Usher house
In Sant Gervasi, they did not set a table but people kept coming in. Maria and Anna explain that they have had many orders during the confinement and what they have now noticed is the increase in the use of the telephone: “People call to make sure you have the book they want. They don’t go down to the center anymore, around the market there is a lot of neighborhood life ”. And they add: “People who go on vacation buy more, ‘in case they confine us.’ Also, the batteries for reading have gone down considerably. ”

Isabel Sucunza, from The Calders, set the table in the passage and invited some editors to advise clients. “People who come today buy. It is the indicator that readers want to defend the book. ”

La Carbonera
, in Poble Sec, they preferred a discreet profile, but still noticed more public. The writer Bel Olid has signed a few copies of
(Bridge) for your clients. It is a new, very American practice, favored by confinement. Rafel Nadal,
Summer sea
(Univers / Catedral) does it in all bookstores, and the reader already orders it signed.

In the
, together with the Concepción market, they make a
­joint venture
with the Navarro florist, although this time they win the books by a landslide. Montse Porta notes an increase in sales, “but many people do not even know what we are doing on Book Day discounts; they believe that since the Passeig de Gràcia was canceled, nothing else is done ”.

In the morning he was visited by Núria Pradas (
A lifetime to remember
) y Xavier Bosch (
Words you will understand
), who signed copies for customers, as other Grup 62 writers did in other bookstores: Gemma Ruiz (
Ca la Wenling
), Care Santos (I will follow your steps), Toni Cruanyes (
One of ours
) and Laia Aguilar (
Rain of stars
). The writers miss the contact with the public, for the valuable information that it supposes, but they are aware that in such a day what they could do was already a lot.

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