McLaren and Gulf Oil have a rich history together. They worked hand-in-hand in Formula 1 and Can-Am in the 1970s, then again at the Le Mans 24 Hours in the 1990s. This was the era when Gulf Oil really reached the top. The parties will therefore once again join forces during a multi-year collaboration. Gulf Oil’s branding will naturally appear on the MCL35. The logo will be displayed on the McLaren car this weekend, during the Grand Prix of Great Britain. The new agreement also includes McLaren Automotive, making Gulf the new supplier of oils and lubricants for the British brand’s sports cars from 2021.
McLaren will carry the Gulf logo throughout the brand. For example, the branding not only appears on the hood of the F1 car, but also on the mirrors and team clothing from McLaren. A small makeover for the team, and you can already admire all this next weekend. Gulf was previously associated with the Woking team, as the 2020 car is shrouded in blue and papaya.
Zak Brown, CEO of McLaren, is clearly very happy with the partnership. “We are delighted to welcome Gulf back to McLaren and bring two iconic brands back together in a new and exciting partnership. Gulf is part of McLaren’s history and is known for their innovation and technical industry excellence, which is a perfect fit for McLaren. We look forward to partnering this season, “said Brown via a statement on the McLaren website.
Mike Jones, CEO of Gulf Oil, also has his say on the F1 team’s site. “This is a long one exciting collaboration that brings the Gulf brand back into elite motorcycle racing. The history books are full of remarkable stories that tell what Gulf and McLaren have achieved in the past. Now we are together again to write the next chapter of this unique partnership. We are proud to partner with a brand that shares our future ambitions and our ambition for innovation both on the road and on the track. We look forward to working together and developing the leading capabilities of both Gulf and McLaren, “said Jones.