At the same time, however, this 1962 fireball will go to the annals of the Maranello manufacturer for a not too pleasant event: the “GTO” brand is no longer its exclusive. This, at least, the verdict of the European Union Intellectual Protection Office (EUIPO), which accepted ARES Design’s reasons and allowed the Modena manufacturer to make “his” version of the Ferrari 250 GTO. The Prancing Horse, however, will have to put a good face on a bad game and, perhaps, draw a lesson for the future. But let’s proceed in order.
ARES Design is a Modenese manufacturer specialized in the creation of supercars strongly inspired by iconic cars of the past. His latest creation, for example, is the Panther Progettouno, with carbon fiber chassis and bodywork and inspired by the De Tomaso Pantera born in the 70s. With the 1962 Ferrari 250 GTO, the first car to be recognized as a work of art, the creators of ARES Design wanted to repeat the same operation: take the unmistakable style of the iconic Maranello car and “adapt” it to stylistic and modern technology.
Ferrari, however, did not properly appreciate the intention of the Modena studio and attempted to block vehicle production using the law. In particular, the lawyers of the Maranello group accused ARES Design of trademark infringement, thus attempting to prevent it from using the name “Ferrari 250 GTO”. An operation, as mentioned, however, failed. Indeed, European Union judges have recognized that if a trademark is not used for a period of 5 consecutive years, there is no registration or copyright that I keep.
And, since the “GTO” brand has not been used by the Prancing Horse house for many years now, ARES Design can now continue in the development of “its” 250 GTO. Which, according to the rumors of some time ago, should come to cost 1 million euros for each copy. The news, given by Michael Taylor for Forbes.com, has been confirmed by ARES Design, while Ferrari has not made any statements at the moment.