Aston Martin DBX marks the beginning of a new era for the brand

0
11


Just over four years have passed since the company announced that it had made a major investment to open the new production facility in St. Athan in Wales; today the construction of the first Aston Martin has ended in that plant.

In fact, it left the production line the first SUV, which marks the great turning point for the brand. Aston Martin thus reaches the culmination of a vast program that began in 2015 and arrived at physical tests in Wales in 2018. Furthermore, DBX marks the beginning of a new era in brand research, to offer exceptional performance, style and usability in a segment that until now it had remained unexplored by one of the most famous manufacturers in the world.

The new Aston Martin DBX brings the versatility you expect from a Luxury SUV, along with dynamic performance levels typical of sports cars. With its all-wheel drive system, it is a car that will allow the company to increase its presence in new markets. The new SUV boasts a spacious and luxurious cabin, both in the front and the rear, which will allow Aston Martin to satisfy all the most demanding customers.

DBX is a real Aston Martin, captures the spirit of the brand as a beautiful machine built by hand, but technologically advanced. It is an important model for the House, and a clear example of the strength of British production capacities. Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, who was in St. Athan to attend the completion of the first SUV designed by his team, said: “We are incredibly proud of our first SUV, which is as much Aston Martin, similar to one of our sports cars. Thanks to my design team, the engineers, the dynamics team and all the experts who made this beautiful car here in St. Athan, the DBX has become the car that will bring Aston Martin into a bold new era. ”

North Wales Minister of Economy and Transport, Ken Skates, said: “This is a historic moment for Aston Martin and for Wales. DBX is an exceptional vehicle from one of the most luxurious automotive brands in the world and will be fundamental to the growth plan of this iconic company and its ambitions for the future. I am very proud to see this fantastic SUV made right here in Wales. ” First deliveries to customers will begin in late July 2020.



Source link
https://motori.virgilio.it/auto/video/aston-martin-dbx-inizio-nuova-era-brand/145301/

LEAVE A REPLY

Please enter your comment!
Please enter your name here