The mask is now a constrained expense for consumers encountered in the aisles of the supermarket. “It’s a box of 50 a week”, says a man with children in a daycare center. The brand sells them at cost and makes no margin. Management says it has no supply problems. “We’re about ten weeks out of stock so we’ve got plenty to do”, explains Mathieu Dupire, director of the supermarket. They are sold between 54 and 64 cents per unit depending on the quantity purchased at this pharmacy, well below the ceiling price imposed by the government. “This represents about 150 euros per week”, says a restaurateur.