The acquisition, one of the most important ever in the sector, takes place at a time when games for smartphones and tablets are growing rapidly, due to the isolation measures adopted by many countries to combat coronavirus.
Zynga was founded in 2007, but its success dates back to 2009 after the launch, via Facebook, of its best-known game, FarmVille, which reached 10 million daily active users in six weeks. As of August 2017, Zynga had 30 million monthly active users. Zynga’s games also include CSR Racing 2, one of the most popular racing games on smartphones and tablets, developed by the British company NaturalMotion, bought by Zynga in 2014. Among the most popular games of Peak there are Toon Blast and Toy Blast.
According to Zynga CEO Frank Gibeau, the purchase of Peak is expected to increase the number of average users who play Zynga games daily by more than 60 percent. The company’s shares from the beginning of the year to last Friday had increased by almost 50 percent and the announcement of the acquisition of Peak this morning in the pre-opening of the markets has made them grow by 4.5 percent, up to the value $ 9.56 each.