Urgent anti fake news campaign


For months, scientists and policy makers have been engaged in the race to vaccine against the Coronavirus, considered the only truly effective weapon to put an end to the pandemic that has so far made more than eight million sick and nearly 500 thousand deaths worldwide, and return to normal. Still, not everyone would agree with the idea of ​​getting vaccinated. Almost half of Italy, the 41% to be exact, therefore almost one Italian out of two, does not think about the vaccine. This is what emerges from the EngageMinds HUB’s researchCatholic University, the results of which say that a large part of the population, more than 4 out of 10 Italians “places their propensity for a future vaccination between not at all probable or halfway between probable and not probable”, in other words, it will not tend to vaccinate even when the latter is available.

Students and retirees the most likely to get vaccinated

The research was carried out between 12 and 18 May through interviews with CAWI (Computer Assisted Web Interview) methodology on a sample of a thousand people, representative of the entire Italian population, as part of the Craft project of the Cattolica of Cremona. The study shows that the propensity not to get vaccinated is greater in Center of Italy, but only a couple of percentage points (43%), compared to the national figure. Among those who say they are prone to the vaccine are the most Young people he Senior citizens. On the other hand, people between 35 and 59 are more doubtful (48% against 41% of the total sample). The research does not reveal any particular emphasis on the basis of the profession: i retirees he students confirmed less suspicious of the vaccine, more hesitant workers and employees, and average entrepreneurs.

Vaccine yes, vaccine no: a matter of psychology

According to the professor Gwendolyn Graffigna, Professor of Consumer Psychology and director of the EngageMinds HUB research center of the Catholic University, what really makes the difference is the psychology. “If we compare the percentages of those who are unwilling to get vaccinated among the different subgroups of the sample, we note – explained the teacher – that those who are fatalistic in health management and believe that the risk of contagion from Sars-Cov-2 is outside the its control is even more hesitant than the possibility of being vaccinated (57% against 41% of the total sample), while on the contrary those who are more “hired”, feel first responsible for the prevention of infection and are more positive and inclined towards administration vaccine. But the difference is also the consideration of vaccination as social responsibility act: those who have a more individualistic and selfish approach to health management and do not consider vaccinating an act of social responsibility tend to be even more avoidant towards the hypothesis of a future vaccination program for Covid-19 (71% vs 41% of the total sample). On the contrary, decidedly more inclined than the average those who believe that their behaviors have an important value for collective health “.

“We need a campaign against fake news”

The data emerging from the research photograph a worrying situation. For this, there is a need “to start immediately with an education and awareness campaign dedicated to the population in which to help understand the importance of getting vaccinated against Covid 19 – concluded Graffigna -. It’s not just about spreading information or fighting fake news on the vaccine. What must be advocated, even before a positive attitude towards vaccines, is the maturing of a better active involvement (engagement) towards health and prevention – concludes the head of the study Guendalina Graffigna -, which goes from understanding how each of our preventive action is an act of social responsibility towards the health of the community “.

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