CEO Galasso: “Proud to have completed this project despite the difficulties generated by the lockdown in recent months”
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Birra Peroni announces the expansion of production capacity and the commissioning of new Asahi Super Dry production plants in the Rome plant.
A investment of 8 million euros – in addition to the 32 million committed in the last 10 years – it allowed us to «expand the storage of raw materials, build a new Birra Filtrata cellar with 3 new tanks extendable up to 12, installed a new packaging terminal for multipack and updated can packaging the microbiological laboratory for quality control “, reads a note from the company.
«We are proud to have completed this project despite the difficulties generated by the lockdown in recent months – he declares Enrico Galasso, managing director of Birra Peroni -. The expertise and know-how that we have developed over the years have allowed us to continue working at a continuous pace so as to allow Italy to continue to be a point of reference for the Group of European caliber. After the Padua plant, we also start production in Rome best selling super premium beer in Japan, both for the domestic and foreign markets. Finally, another 6 million euros of investments are already in the plan in the next two years, which will allow us to further strengthen our presence in Rome and throughout the country, so as to continue to bring in the homes of millions of consumers, in Italy and worldwide , products of excellence ».
The two lines dedicated to Asahi Super Dry in the Rome plant have a capacity of 50 thousand bottles and 67 thousand cans per hour. The production will be aimed at the domestic and foreign market. France is the first European country to import the product, followed by Hungary and the United Kingdom.
The history of Birra Peroni in Rome dates back to 1864, while the current plant has been active since 1971 and occupies an area of over 200 thousand square meters, contributing to around 40% of the direct and indirect economic value generated by the company in Italy. In addition to Asahi Super Dry, ten other brands are produced in the four lines of the Roman site, including Peroni, Nastro Azzurro and Wuhrer.