OnePlus now announces the launch of a new series of products, under the brand OnePlus Nord. The details on this are completely absent, but OnePlus explicitly writes that the idea is to bring the user experience typical of the company’s top of the range “to more accessible price segments“.
The first smartphone of this new family will be available in Europe and India. There is also talk of a very limited beta program after launch, but it is not clear what this means, and in any case it is limited to North America.
Tomorrow maybe we will know more about the price, since there will be a very limited pre-order of only 100 units. For all the details regarding the pre-order, we refer you to this dedicated article. Following the press release in Italian.
OnePlus expands its product portfolio with OnePlus Nord
The new product line makes the premium experience of OnePlus smartphones more accessible
Milan, June 30, 2020 -: OnePlus, the premium technology brand today announces the expansion of its smartphone portfolio with a new product line, OnePlus Nord. After more than six years focused on creating flagship smartphones, OnePlus Nord will be the company’s first product line that will make the OnePlus premium experience accessible to multiple users.
OnePlus Nord follows the new OnePlus commercial strategy, which includes the introduction of new products with more accessible price segments. The new product line also responds to feedback from the OnePlus user community, which has expressed a strong desire for a more accessible smartphone that incorporates the high product standards and user experience typical of OnePlus flagships.
Pete Lau, founder and CEO of OnePlus, said: “The launch of the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The ‘Never Settle’ spirit is focused on sharing the best technology and the best products with the world, but it is also about challenging ourselves and going beyond our comfort zone. We are immensely proud of our flagships and will continue to create them for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line. “
The first device of the OnePlus Nord line will be available in Europe and India. A select number of users in North America will have the opportunity to experience the new device through a very limited beta program after launch.
For further updates and availability details, stay tuned to the official OnePlus Nord Instagram account (@ oneplus.nord) and nord.oneplus.com. OnePlus will also release a four-part documentary on the OnePlus Nord Instagram account starting today, Tuesday 30 June at 2:00 pm, which will document the journey for the launch of the OnePlus Nord product line.