New trouble for Facebook: some brands suspend advertisements in protest


“What would you do with 70 billion dollars? We know what Facebook did. “With these words Stop Hate for Profit calls for the social network to adopt stricter policies against racist content and of hate speech. According to the campaign, in fact, Facebook “amplifies the messages of white supremacists” and “allows incitement to violence”.

Attention to Facebook- Pressures against the Zuckenberg company began during the 2016 US presidential election. Since then, the focus on Facebook has grown rapidly. Especially in the past few months, when Twitter started reporting some false statements published by the President of the United States Donald Trump.

The birth of the campaign The episodes that led to the creation of Stop Hate for Profit protests sparked the death of George Floyd in Minneapolis, Minnesota. On this occasion, Facebook would allow the dissemination of content that incites violence against protesters fighting for racial justice across America. Facebook also indicated it as a “trusted news source” Breitbart News, the far-right American news site, which has collaborations with well-known white nationalists and neo-Nazis.

The motivations of the brandsPatagonia’s marketing manager, Cory Bayers, explained that the boycott will be immediately active and, for now, will last until the end of July. “For too long, Facebook has failed to take sufficient action to stop the spread of fake news and harmful propaganda on its platform,” Bayers continued. North Face has also announced that the suspension will continue until Facebook presents “stricter policies” to limit “hateful material” from being released on the social media platform.

Facebook defends itself- Carolyn Everson, Facebook’s vice president of global marketing, said a NBC News: “We deeply respect the decision of any brand and remain focused on the important work of removing hate speech and providing fundamental voting information. Our conversations with marketing experts and civil rights organizations are about how together we can be a force for good. ”

Facebook revenues- Second hypebeast, Vans and Timberland will be the next to participate in the campaign. Brand membership in the advertising strike is important given that 99% of Facebook’s $ 70 billion in revenue, he reports Stop Hate for Profit, is accomplished through advertising.

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