Confirmation comes from Benedetto Levi, CEO of Iliad in ITalia, who spoke in the last days at the “Telco for Italy” webinar, where he talked about Iliad’s experience in the Covid-19 period and illustrating what the company’s next steps will be . 2020 will be completely dedicated to the mobile world, with the aim of improving and enlarging the proprietary network, a job that has been going on for more than a year now. For 2021, however, Iliad has decided to change gears and also to arrive on the fixed telephony market, following the example of Sky, which has launched its first three offers for fiber a few days ago.
Iliad, agreement with Open Fiber?
Benedetto Levi did not want to unbalance too much on that partner will join Iliad in the world of fixed telephony. The only sure thing is that the operator will not build its own network, but will rely on an existing one. All the clues lead to Open Fiber, the company owned by Enel and Cassa Depositi e Prestiti, which is building a super-fast fiber network and which has the aim of wiring most of the Italian Municipalities in the coming years. Open Fiber is the same network on which Sky relies for its Sky Wi-Fi offer.
Iliad, how will the offers for home telephony
Convergence will be the password that iliad will follow in launching its first offers for home telephony. A (winning) model to follow already exists: that followed by the operator for his debut in mobile telephony. Low, fixed prices and no hidden costs. Iliad knows this very well: this recipe has worked and has allowed the operator to reach 5 million subscribers in two years.
Iliad is studying the market and may have some all-inclusive offers which include both the mobile and the fixed network subscription. But not only. Iliad in France is already an operator for the home line and in addition to the phone subscription it also offers premium content (films and TV series). The offer could also be re-proposed for the Italian market.