The Florentine maison’s commitment to sustainable environmental and social development continues. The global impact of greenhouse gases has been reduced by 21% and the greenhouse gas impact by 18%, while data is published on the new Gucci Equilibrium website and Instagram account, opening up to transparency. Without forgetting the commitment to social equality
Let’s start with the numerical results, which in the end are the ones that count: overall impact reduced by 21% and emissions reduced by 18% on an annual basis according to growth, that is taking as a reference the values of 2015, the year in which a ten-year strategy (2015-2025) for sustainability began. Results that, says the maison, pose Gucci ahead of schedule and close to meeting targets set for 2025. Excellent news that does not come unexpectedly since the company has been working in this direction for five years now with structural changes that are bearing fruit: the increase in the use of recycled raw materials and organic fibers for example, as well as the use of 100% ethical gold in jewelry and in general the increasingly massive use of precious metals from responsible sources. Or again: the transition to renewable energy for offices, shops, warehouses and factories (83% currently with 100% forecast by the end of 2020) or the implementation of sustainable processes such as Scrap-less for leather and Gucci-up in a circular production key.
Marco Bizzarri, president and CEO of Gucci, launches the CEO Carbon Neutral Challenge to combat climate change
Nothing is left to chance, therefore, including a constant openness to transparency, the fundamental point of any self-respecting sustainable strategy. The environmental income statement 2019 for example is published on a dedicated website with detailed data accessible to all. On the other hand, about 400 products have been added on the Gucci.com website and on the Gucci App icons that illustrate the characteristics of sustainability.
Can it be done better? Obviously yes: sustainability is an endless path, but Gucci must be acknowledged to take steps for some time now in the right direction and to aspire to establish itself as inspiration for the entire luxury sector, as demonstrated by the CEO Carbon Neutral Challenge, challenge launched in November 2019 to other companies to reduce their environmental impact.
A commitment that does not only concern the environment. Gucci Equilibrium has in fact two pillars and the second, in addition to the “Planet”, is the one made up of “People”. A theme that in the last few days is in the spotlight because of the protests of the Black Lives Matter movement following the death of George Floyd and on which Gucci are not going to back down. The proof is Gucci Changemakers, a global program to give greater strength to the social impact of the brand and to deepen relations with the local communities of North America born in 2019 following the blackface accusations received for a sweater from the FW2018 collection.
And as demonstrated also by the declarations of Marco Bizzarri, president and CEO of the maison: “Gucci’s action is guided by issues that form the foundation of our collective future and that deeply influence it. It is essential to build a future in which injustice and discrimination in all their forms cannot prevail. In light of the current events, our commitment to fight racism and fight for equality is now even stronger. As a company, we will continue to focus our efforts on generating positive change for people and nature in all our activities. in addition, the responsibility, as a global brand, to take an active role within the community to make us promoters of change.Gucci Equilibrium has the ability to attract and unite a community of different voices with the task of helping to better follow the path that awaits us “.