“The events of the past two weeks have prompted all of us to reflect on what we can do to deal with the cultural and systemic forces that support racism,” said Adidas CEO Kasper Rorsted in Tuesday’s statement.
In addition to the new hiring minimum of 30%, Adidas has said it wants to announce a further “target aimed at increasing the representation of blacks and Latins in our workforce in North America”. Adidas declined to say what percentage of its workforce in the United States or North America is currently made up of black employees.
Adidas will also donate $ 20 million over the next four years to three initiatives that support black communities: Adidas Legacy, the company’s basic basketball platform for disadvantaged communities; the Adidas School for Experiential Education in Design, which helps people create careers in footwear design; and to honor black excellence, which the company calls “an initiative to honor and support the black community through sport”.
Adidas said it plans to fund 50 scholarships per year for black employees in “partner” universities, but has not provided any further details.
“We recognize the immense contribution of the black community to our success and that of others,” said the company. “We promise to improve our corporate culture to ensure fairness, diversity and opportunity. We understand that the fight against racism is a struggle that must be fought continuously and actively. We must and we will do better. “
Correction: an earlier version of this article incorrectly reported the amount that Nike intends to donate for four years.