It kicks off “United for Restart”, a campaign decided by Porsche Italy to support the social groups most affected by the Coronavirus emergency. To do this, the Italian Porsche branch will take advantage of the collaboration of Caritas. A widespread organization that integrates with the 30 Porsche Centers which, in addition to forming the Porsche network in Italy, will be the active protagonists of the initiative.
In fact, for each new car delivered from 1 June to 10 August, Porsche Italia and its dealers will donate a sum to the Caritas Diocesana of the territory belonging to the Porsche Center, which, at the customer’s choice, will be used to help 40 families or 10 children. .
The funds raised will be used to tackle food poverty through the supply of basic necessities, or the so-called educational poverty through the purchase of digital tools that encourage remote education (PCs, tablets, printers) but also socialization initiatives and teaching.
“This time we don’t have to leave anyone behind to win – comments Pietro Innocenti, CEO of Porsche Italy. Restart needs everyone’s contribution and involvement. It is necessary to help the weakest to find dignity and a desire to start again. ”