Williams, sponsor RoKiT leaves with immediate effect – F1 Team – Formula 1


Williams and RoKiT they announced that they have terminated the sponsorship contract that tied them. A news that immediately gave an immediate effect, given that the separation takes place here and now, without waiting for the conclusion of the 2020 championship which has yet to begin.

The 2020 Formula 1 season was turned upside down by the Covid-19 pandemic, which has impacted our commercial rights revenues for this year. The team announces that it has concluded the relationship with the title sponsor RoKiT and one of the main sponsors Rok Drinks“, Reads the official statement of the stable led by Claire Williams. Grove’s team had changed livery in the past two seasons to better host the colors the main sponsor liked and now, a month and a few days before the potential start of the championship, there is a heavy economic climate.

In the tweet with the official announcement, the Williams social team published a melancholic photo of the car in which the colors of the car cannot be seen. A symbolism not a little for one of the stables most in difficulty in recent seasons. Doubts now arise over the livery concerning the maintenance of the colors foreseen at the presentation. A case similar to that between Williams and RoKiT had been experienced by Haas in the course of 2019, with the abandonment of the main sponsor: in Kannapolis it had been decided to keep the colors while eliminating any reference to Rich Energy.

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