Volkswagen, Golf spot canceled: the brand accusations


Volkswagen has deleted a short video posted on Instagram to promote the new Golf. Many complained of messages with potential racial discrimination

Volkswagen, allegations of discrimination: video of the new Golf deleted

Volkswagen deleted a ten second video posted on Instagram to promote the new Golf. After the release, criticisms of the potentially discriminatory messages contained in the video convinced the house to back down.

You see a black leather man moved like a puppet by a huge white hand in front of the cafe entrance Petit Colon of Buenos Aires, in front of which a car model is parked.

The bar, built in the premises of an ancient workshop, is located next to the Colon Theater, one of the largest opera houses in the world designed by the Italian architect Francesco Tamburini at the end of the nineteenth century as the new seat of the ancient Colon Theater initially designed to Plaza de Mayo where the Argentine Central Bank now stands.

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Volkswagen’s apology

Volkswagen Golf 8 GTI
Volkswagen Golf 8 GTI

The room name contains a reference to Christopher Columbus, but it is not only on this that the comments focus. According to some users, news agencies report, during the animation of the letter spill that make up the promotional slogan, an offense in German against blacks could briefly be read on the screen.

Volkswagen immediately apologized. “The video is wrong, insensitive: without discussion“Reads a statement from the company reported by the Associated Press. “We will clarify how this happened and take action“.

In recent years Volkswagen, founded in full Nazism in 1937, has increased efforts on integrity and respect for diversity even if in 2019 the CEO Herbert Diess he had to apologize for using a phrase that seemed to echo an extreme right-wing slogan.

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