Vespa: here’s how Piaggio defends its most famous scooter from copies – La Stampa

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Let the Chinese try copy the Vespa it is certainly not new. There is a long history of counterfeiting, some also shown with a certain swagger at the two wheel salons, including of course the Eicma of Milan, which is the most important of all. Then there is also one legal history, with the different opinions of the law courts also according to their geographical origin, as in the case of Znen Ves, a story that began in 2010: for the Turin court it is a copy, while for the European one it is not. Znen scooters are not officially on sale in Europe, although there is one in China a wide range of models that defining how “inspired” to the various Vespa is an understatement. Anyway, just these days the European Union Intellectual Property Office (Euipo) he has declared the design is null registered by a person of Chinese nationality.

The copy of the Vespa made by the Chinese MotoLux

The copy of the Vespa made by the Chinese MotoLux

This design had been used to justify the production of Vespa-like scooters, which they had also been exhibited at Eicma in 2019 and promptly removed by the competent authorities of the Fair body upon Piaggio’s notification. In fact, every year, on the first opening day of the show, the Pontedera legal team search all the stands looking for copies, whether or not they come from China. In the past there has also been the case of a German company, the Kumpan.

In the last edition, however, two companies – such Motolux is Dayi Motor – had exploited the same design registration, which has been canceled by EUIP since “Unable to elicit a general impression different from the registered design” referring to Vespa Primavera, with respect to which “the common features concern in particular the shape and construction of the handlebar, the steering bar and the footboard”.

The Vespa Primavera patent filed by Piaggio in 2013 compared to the Chinese one, from 2019, declared null by EUIP

The Vespa Primavera patent filed by Piaggio in 2013 compared to the Chinese one, from 2019, declared null by EUIP

In this kind of measures, the key concept is to “Grandfathering.” If someone registers a particular design, no one else must have done it before. And Piaggio had registered that of the Vespa Primavera in 2013 – the Chinese subject registered it on June 14, 2019 – including the three-dimensional mark. To this is added the Copyright which protects the artistic value of the Vespa shape, a style icon since 1946.

The action is part of an extensive anti-counterfeiting activity that the Piaggio Group has been undertaking for years and which provides for the constant monitoring of design databases and registered trademarks internationally. Overall, following the opposition proceedings instituted by Piaggio, there have been over 50 third party registered trademarks in the past two years have been canceled.



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https://www.lastampa.it/motori/attualita/2020/05/25/news/vespa-ecco-come-la-piaggio-difende-il-suo-scooter-piu-famoso-dalle-copie-1.38888519

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