Renault Nissan Mitsubishi: the new alliance strategy


Today during a press conference theAlliance Renault Nissan Mitsubishi, today announced a series of initiatives for a new model of cooperation between the three companies to improve the competitiveness and profitability of brands. In particular, the companies intend to exploit the advantages deriving from this alliance in particular sectors such as joint purchases to support the commercial development of their partners. The Alliance, underlines Jean-Dominique Senard, president of Renault, offers a great advantage in the global automotive panorama, because the new business model will allow to maximize the resources and capabilities of each company. Because the three companies will cover all market segments in all geographic areas increasing their competitiveness.

In essence, Renault, Nissan and Mitsubishi will continue the standardization process. For example in the common platforms, in making sure that the large-scale models of each brand are produced according to principles of competitiveness, including the grouping of production where it is considered most appropriate and to continue on the path of sharing for light commercial vehicles. This optimization is expected to allow investment reductions of up to 40% once fully operational.

The management of the three companies also approved the principle of indicating the different parts of the world as “reference regions” and entrusting the leadership to the company stronger in that area: that’s why Nissan will be the reference for China, North America and Japan; Renault in Europe, Russia, South America and North Africa and Mitsubishi Motors in Sus East Asia and Oceania.

Similarly, product developments will follow these patterns with vehicles that will be produced according to more competitive configuration. Thus, for example, the future C-segment SUV, arriving after 2025, will be driven by Nissan, while the renewal of the B-segment SUVs in Europe will be followed by Renault. As for Latin America, the platforms will be streamlined, going from four variants to one for Renault and Nissan products. In Southeast Asia and Japan, the Alliance will seek new opportunities according to the same patterns as in the case of the collaboration in the city cars (kei cars) between Nissan and Mitsubishi Motors.

A much more rational approach that has already partially demonstrated its efficiency in developing engines is platforms and allowed for example the launch of the CMF-B platform for Renault Clio and Nissan Juke, as well as the kei car platform for Nissan Dayz and Mitsubishi eK Wagon. These schemes will also be extended to all key technologies such as autonomous driving, entrusted to Nissan, or even in the connection systems entrusted to Renault. In short, a great shuffling of papers that has one goal: to improve the efficiency and therefore the productivity of the three brands. In the photo above, from left: Clotilde Delbos, interim CEO of Renault, Jean-Dominique Senard, president of the Alliance Renault Nissan Mitsubishi and Renault and Hadi Zablit, secretary general of the Alliance.

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