The resumption of commercial activities did not go as hoped. The initial phase, that enthusiasm of the first few days, then suffered a setback. From clothing dealers to restaurants and bars, customers come in with the dropper.
The commercial and therefore economic crisis affects almost all sectors, in various regions of the country the municipal administrations have developed a series of tricks to encourage citizens to spend and buy in their own cities, avoiding the proliferation of online purchases.
In Marsala a new item was presented on the agenda of the city council addressed in this sense by the director Ivan Gerardi.
The motion envisages the creation of a portal and an advertising campaign with the slogan “I BUY IN MARSALA”, implementing a model for purchasing credit vouchers dedicated to supporting businesses. The customer can freely access the free platform and make the purchase of goods and services, to be consumed even later, by taking advantage of a promotional discount.
In this way, the manager of the business will have undergone a liquidity in cash to allow him to pay utilities and rents in addition to employees.
It is a practice a use in the United States of America, the so-called “dining bond”, a support measure applicable to all Marsala activities.
The experiment could be useful for local entrepreneurship, a virtuous circle and a social pact between citizens that would allow many businesses to have immediate liquidity to meet the existing expenses. Will the municipal administration, led by the mayor Alberto Di Girolamo, marry and implement the idea, or will it trash it because it comes from an opposition councilor?