Pandemic does not slow down the desire for travel. And on Booking domestic tourism wins


The trips may also have been paused during this unprecedented period, but the pandemic did not stop Italians from fantasizing about their future travel possibilities. Over the past two months has analyzed millions of “wish lists” of confident travelers in over 100,000 different destinations since the beginning of March.

Bali, Andalusia, London, Florida and Paris continue to be at the forefront of the dreams of travelers around the world, but it is domestic tourism that occupies more than half (51%) of the “wish lists” globally, with a 18% difference compared to 2019 data in the same period (33%). The figure increases if you look at Italy, where travel at national level represents 61% of the wishes of Italians, while in 2019 they were at 53%.

Since the beginning of March, the national destinations that have been selected several times in the Italian wish lists are Rome, Florence, Naples, Milan and Venice. On an international level, the scenario does not change, Great Britain and some large European cities (perhaps most loved after all these weeks of isolation) are at the center of Italian desires.

London tops the list, followed by Paris (France), Barcelona (Spain), Amsterdam (Holland) and New York (United States), while Lisbon (Portugal), Marrakech (Morocco) and Prague (Czech Republic). In general, in the imagination of Italians the most desired countries are Italy, Spain, Greece, France and the United States of America.

The types of accommodation most sought after by Italians are hotels, apartments, Bed & Breakfasts and guest houses. The B & Bs are in third place of the type of accommodation preferred by the Italians (10%) with a significant difference compared to the overall figure (3%).

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