Nissan: loss-making balance and closure in Barcelona – La Gazzetta dello Sport

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The announcement of a $ 6.2 billion red 2019 follows an ambitious reorganization plan: in Europe, the focus is on hybrid and Sport Utility

“Nissan has a much higher potential than what is now perceived. We learned from our mistakes. ” This is the phrase with which in number one of the Japanese house Makoto Uchida concluded what can be considered the most important press conference for the company for years now. The presentation of the 2019 financial results is in fact accompanied by a program of profound corporate restructuring which envisages a rationalization of investments, dividing areas of influence strategically, and no longer politically, with the partner Renault.

end of a cycle

Uchida thus ideally concludes a cycle that began on 19 November 2018 with the arrest of Carlos Ghosn, the great architect of the Renault-Nissan-Mitsubishi automotive alliance based entirely on exponential growth in volumes. A model more than ever challenged by the effects of the Covid-19 pandemic.

the results

For the 2019-20 financial year, which traditionally ends in Japan on March 31 and not on December 31, Nissan has announced a net loss of 671 billion yen, or 6.2 billion dollars. The accounts are in the red for the first time in 11 years, while the turnover decreased by 14.6%. On the other hand, sales decreased by 10.6%, to 4.93 million vehicles, with a market share of 5.8%, but it is Nissan itself that foresees a 2020 scenario, if possible even more difficult for the automotive world, with a drop of up to 20% globally.

Power to logic

Radically disavowing Carlos Ghosn’s past, for the new Nissan leaders, is not a personal matter, but the acknowledgment that in the new worlds of the electrified and connected car the specific gravity of each individual manufacturer lies in the ability to secure a future of profits that feeds targeted investments, correct earnings and better balances with partners.

reduction and closures

The first step is therefore to reduce production capacity, from 7.2 million vehicles to 6 million by 2023, with the aim of reaching 5.4 million per year when fully operational. Thus confirmed the closure of the Barcelona plant (3,000 people are employed, 20,000 in related industries), the same fate for the Indonesian plant, while that of Sunderland will have a crucial importance in the new collaborative relationships with Renault, paradoxically more operational and practical than in the Ghosn era, and its diplomatic and political balances. A new territorial division has also been confirmed, with Nissan concentrated on the markets of China, North America and Japan, while Renault will evidently be in charge of operations in Europe, North Africa and South America, leaving Mitsubishi the South-East Asia.

the new models and the renewed alliance

On this scheme, Nissan will present 12 new models in the next 18 months, with electrified engine rates which will then reach 60% in Japan by 2023, 23% in China and 50% in Europe, where it was announced in formally the arrival of the hybrid e-Power solutions on segment B and C cars. The new alliance model provides that pfor each car produced by the three companies there will be a “leader-follower” scheme, which will save 40% of investment in development. The goal is to reach 2025 with 50% of the models produced by the Alliance with this scheme. Autonomous driving systems will become a Nissan competence, while chassis for electric cars will enter Renault’s exclusive orbit, leaving both companies to build different powertrain systems.



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