Nissan formalizes the restructuring plan


IS IN LOSS – Since the then number one of Yokohama’s house, Carlos Ghosn, was arrested in November 2018 Nissan it has gradually slipped into a state of crisis that has led to negative sales and economic results. Proof of this are the numbers that arise from the fiscal year that closed on March 31, 2020, where, against a revenue Nissan fell by 14.6% to 83 billion euros from the sale of 4.93 million vehicles (10.6% less than a year earlier). lost net of € 5 billion. Of these, however, 4.7 billion are the costs associated with the restructuring announced today.

COST COST – To definitely leave the post-Ghosn era behind and revive the Nissan presents a restructuring plan rather heavy with objectives that it expects to reach in the fiscal year which will end on March 31, 2024. The industrial plan foresees a cut in fixed costs of 2.5 billion euros, obtained through a reduction in global production capacity, which goes from 7, 2 million to 5.4 million vehicles, and the closure of the factories in Indonesia, Spain (Barcelona), where commercial vehicles are built, and in the American state of Mississippi (Canton).

REDUCTION OF THE MODELS – The range will also be reduced by 20% Nissan, which will go from 69 to less than 55 models, focusing on fewer more profitable models such as SUVs and crossovers, trying to bring the average age of the portfolio under 4 years. Restructuring of the range which will be launched very soon; in fact, the launch of 12 new or updated models is scheduled in the next 18 months. Electricity will also be heavily targeted with the aim of selling 1 million cars by 2023 and launching eight battery-powered vehicles.

FACTORY CLOSURE – In the new geography drawn in the industrial plan of the Nissan, Europe, where the only pole of reference will remain Sunderland (England), will have a much more marginal importance. The house will try to focus its attention on the most profitable markets such as those of Japan (where the electrified will have to reach 60% of the volumes), China and North America. To increase the profitability the house said it wanted to increase the use of the systems by 80% and increase synergies with the allies Renault and Mitsubishi (here to know more). The target, to be reached by the end of the fiscal year 2023, is that of an operating margin of 5% and a global market share of 6%.

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