Serena who? The 22-year-old Japanese tennis player is now the highest paid athlete in the world Naomi Osaka. According to the ranking of the magazine Forbes, Osaka earned a total of $ 37.4 million ($ 34.3) between prize pools and sponsorship contracts, exceeding 1.4 million Serena Williams (who had dominated the rankings for four years) and also broke the record that belonged to his former colleague Maria Sharapova with $ 29.7 million in 2015. No surprises: since Forbes started compiling the earnings ranking of athletes, the richest has always been a tennis player.
Of Haitian father and Japanese mother, Osaka was number one in the world after winning two consecutive slams, the Us Open in 2018 and Australian Open in 2019, but is currently only at number 10. Professional since 2014, she was the first Japanese tennis player to win a grand slam tournament and the first Asian tennis player to become number one in the world ranking. A great leap in its popularity is the role of testimonial of the Tokyo 2020 Olympic Games, then postponed for the coronavirus. Among the most important contracts, the one with Nike (10 million per year until 2025), Nissan and Yonex.
The figure of Osaka very interesting, both for her youth and for her multicultural dimension – he explained to Forbes David Carter, professor of sports business at the University of Southern California -. These are two characteristics that work for the youngest and most global audience: we can say that a new modern sport icon is being born.
In the absolute ranking of the 100 highest paid athletes (who Forbes publisher this week), Osaka 29, 4 places higher than Serena Williams: the gender disparity remains evident, even though two women in the top 100 had not reappeared since 2016. Will this be a sign of a desirable turnaround?
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