MV Agusta: a new Marketing Director for the recovery plan


In an exclusive interview that he released during the lockdown imposed by the Coronavirus pandemic, Timur Sardarov (CEO of MV Agusta) had anticipated that after the stop the company would increase the number of employees to launch new products. And here we are already seeing some management news: MV Agusta announces the appointment by Filippo Bassoli as Marketing Director. Bassoli will report directly to CEO Timur Sardarov, and will be responsible for devising and developing the group’s marketing strategy, in support of the ambitious relaunch and expansion plan, which aims to produce 25,000 motorcycles in the next 5 years by investing in a new range premium and medium-displacement motorcycles

A pioneer of digital entrepreneurship, he was one of the first in Italy to create digital web agencies and startups. He is the architect of the success of Blogo, the first editorial network of vertical blogs, and for several years marketing consultant and promoter of special projects in Ducati, WP and Dainese, he has developed the cult brand Deus Ex Machina in Italy and in the world, covering for a long time the position of Global Marketing Director.

Timur Sardarov, CEO of MV Agusta Motor S.p.A. he has declared: “I am happy to welcome Filippo to our team, a very talented person who created iconic brands and who demonstrated extraordinary managerial skills. His business-oriented creative mind will be of great help in developing our growth strategy in the coming years. I am sure that, as a new and charismatic leader, he will be able to give a new impulse to the entire marketing department of our group. ”

Filippo Bassoli commented: “I don’t like anything more than motorcycles, lifestyle and iconic Made in Italy. When I was contacted for this position, I was enthusiastic about the idea of ​​becoming part of a company with a fascinating history and with one of the most recognized, loved and respected brands in the world. “

Still with a view to reorganizing the company, just a few months ago Timur Sardarov had appointed Enrico Pellegrino, 55, the new Business & Network Development manager of the brand. His was the task of reorganizing and developing the MV Agusta sales network worldwide.

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