Milan, stadium but not only: here is Elliott’s three-year relaunch project (with Rangnick)


The construction of a new stadium is certainly important (indeed, it is fundamental to make the club’s financial statements sustainable), but it is not the only objective that the Elliott fund has set itself. It is part of a much more complex project, which aims to revive Milan. As La Gazzetta dello Sport reports, the leaders of the American hedge fund will try to bring the Rossoneri club back to the glories of the past, even if it will take some time. There is talk of a three-year plan, as required by the Rangnick philosophy, the man chosen to lead yet another revolution.

SPORTS PERFORMANCE – From the increase in revenues (trying to exploit the appeal of Milan and its 400 million fans worldwide) to the market, the ideas are clear. The intention – reports the team – is to redesign a club still based on the rules of a patron football. Already at the end of the 2020-21 season, the property will be able to make a first assessment. Elliott has the basic concept in mind: the core business is the team, it is sports performance. Everything starts from there, from a winning group (and constantly in the Champions League). This is the only way to be attractive to sponsors.

MARKET AND RENEWALS – The guidelines have therefore been drawn. As for the market, Milan will go in search of prospective players, with bearable engagements. Line greener, therefore, but a senior will come. Then there are the internal issues. Which are more of a necessity. From Ibrahimovic to the renewal of Gigio Donnarumma and Romagnoli: the CEO Gazidis will have some work to do.



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