Men and women, that’s why the program continues to make high ratings

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The emergency can favor ideas, the absence of certainties can generate novelties and solutions. He knows something about it Maria De Filippi who pulled his formats out of the cylinder, which proved to be a success, often by chance, from unexpected episodes and thanks to intuition. So if one thing doesn’t work it can solve another problem instead. This is the case for men and women which had been suspended due to the health emergency for Coronavirus, hence the idea of ​​a new formula without study, with the landlady only in voice and with a “tinder” version of the historical program. Knowledge in chats and rivers of words. At debut 16.5%, closing below 10% share.

And so in chorus to shout on the flop, at black crisis of the date show of Canale 5 without distinction and wider reflections. Because without outsiders, without group dances, without parades, without hugs, without chases and ‘No, Maria I go out’ simply it was not men and women. And perhaps the mistake had been to hold the same title, one would say. The new formula, therefore, did not work but is giving away a second life for men and women meanwhile, he returned to the studio, without kisses, without hugs and with dancing at a safe distance. But to its old formula and with greater liveliness. At seventy years of age, the lady Gemma is courted by Nicola, the Sirius known in chat who is twenty-six years old.

And so the debate opens, the age difference, the taboos, the clear positions and the teases of Tina. The unveiling and the first encounter, the mask that comes down. The mask, we said, the one worn by the suitor of the tronista Giovanna. He called himself the Alchemist and arrived in the studio he decided not to show himself, generating attention and curiosity about his identity. Writing is heard but reinforces the format with new strands, so Gemma’s toy boy and Giovanna’s masked suitor still ensure several episodes.

And they favor De Filippi with a solution in the field, a fusion of the over throne that flies on the auditel front with the classic throne in difficulty in recent months, victim of wanna be influecer and girls and boys interested only in business. So the tronista Giovanna now his suitor is inside the over block Alexander in turn ends up in the sights of three ladies of the parterre. Solutions came from the “tinder” formula, the one that hadn’t worked. So Men and Women comes out strengthened and with the newfound boom in listening: in the latest episodes around 23% share with over 3 million viewers.

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