Netflix will cancel thousands of accounts: here are the subscriptions at risk. New approach from the note streaming platform. The company has announced plans to eliminate inactive profiles for at least a year. A strategy that for many could go against the same interests as Netflix, but who wants to represent a new way to be close to consumers and their needs. The idea is to help you make the most of your membership and to push, where possible, to use the service. Read also> Dagospia turns twenty, D’Agostino: «The TV is dead, during the lockdown it saved the internet. Dream De Luca at Palazzo Chigi »
The owners of unused user protiles will be contacted by email and in the event of no reply, the subscription will be canceled and the same account will be removed. It is difficult to imagine that there is still someone who does not use the service, especially during the quarantine period, but there are people who have signed up and are not used to resorting to its contents, a bit like when you have a useless subscription in gym. There is also the possibility of course to head back and start using the platform.
“Do you know that feeling of despondency when you notice that you are subscribed to something that you haven’t used for years? At Netflix, the last thing we want is for people to pay for something they don’t use “, reads the company’s press release. At risk are what Netflix calls them “Zombie account”, which many would not close in order not to give up easy income. This policy points to retention of their customers, as the Mirror points out.
According to the figures disclosed by the platform, only in fact, one percent of the 182 million accounts registered for the service would be inactive. Those who want to recover the removed profile will have up to 10 months to “resurrect” it, thus saving details and viewing preferences.
Last updated: Friday 22 May 2020, 18:17
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