Guido Grassi Damiani nominated Knight of Labor by President Mattarella



ITALY – Among the 25 Knights of Labor appointed this Saturday by the Head of State Sergio Mattarella there is Guido Grassi Damiani. President of the Damiani Group, he was awarded this important honor for the excellent results achieved in business, for his contribution inexport and enhancement of Made in Italy in the world and for his commitment and his ethical and social responsibility.

I’m honored to receive this recognition that throughout history has been given to great personalities of the Italian economic world, pioneers of the first industrialization and creators of the “economic miracle”, excellent scholars, scientists and entrepreneurs who on the one hand have contributed to making our country famous on an international level and on the other hand they have been able to boost economic and social development by expressing the solid values ​​of Made in Italy, a healthy corporate culture and the constant desire to innovate ” said Guido Grassi Damiani.

I thank the President of the Republic and the Federation of Knights of Labor for this appointment which I receive with great joy but also with a great sense of responsibility; my father Damiano and my mother Gabriella for guiding me, for sending me their passion for the goldsmith’s art, excellence and an ardent spirit of enterprise; my brothers Giorgio and Silvia to whom I am very attached and who guide our Group with me, sharing the same values ​​and working every day to achieve our goals; my wife Alessandra and my children who support me with great affection and often “endure” because of my shortcomings, delays and absences from work. And especially, special thanks to all our precious collaborators, those of today, those of yesterday and those of tomorrow, who work hard to make it possible when we are doing and with whom we will reach ever more ambitious goals. “


Born April 22, 1968 in Alessandria, he obtained a degree with honors in Sociology, a degree with honors in Organization and Social Relations and an IGI diploma in Gemology. From the late 90s, still very young, he took over the management of the company and over the years he brought, with his brothers Giorgio and Silvia, the Damiani Group from less than 50 to over 180 million euros and employees from around 200 to over 700, focusing heavily on internationalization.

Under the leadership of the third generation, the Damiani Group opened the first stores by creating a network of over 60 direct boutiques located in the main luxury shopping streets in the world and an international expansion through the opening of branches in China, Korea, United Arab Emirates , France, Japan, Hong Kong, Macau, Mexico, Russia, Switzerland, USA and UK Damiani has become a solid group that promotes Italian excellence through the synergy of brands and complementary realities created or acquired.

It consolidated the development of the Salvini brand characterized by jewels with a contemporary design and launched the Bliss brand aimed at a younger audience. In addition, under the leadership of the third generation have been
Acquired several companies, including Rocca, the only multi-brand chain of luxury jewelry and watches in Italy and the concessionaire of the most renowned haute horlogerie brands (including Rolex, Patek Philippe and Vacheron Constantin) and Calderoni, a high jewelery brand founded in 1840 and today specialized in the commercialization of loose natural diamonds as well as Venini, the most famous glassworks founded in 1921 in Murano (Venice), whose works are exhibited in the most important museums in the world.


Guido Damiani wanted and personally guided the company’s listing on the Milan stock exchange in 2007. In 2019 he launched the O.P.A. to regain total control and implement the Group’s new projects with greater speed and versatility.

He has received countless prizes and awards, including the “America” ​​prize from the Italy USA Foundation for having contributed with his work to fostering and strengthening relations between our country and the United States of America, the “Di padre in son “for having continued and enhanced the family business, guaranteeing its success and continuity, the” Ethical Company “award for the humanitarian commitment that he managed to profuse by carrying out the activity and the” Italian Quality “award, conferred by the President of the Republic dedicated to companies that promote the image, style and excellence of Made in Italy and Italy in the world. In addition, it was
recently appointed President of the Assogemme Ethics Committee.

He is active in charity not only through donations, but also by dedicating himself on the front line. He is married to Alessandra with whom he has 4 children whom he loves: Gabriele, Aurora, Pier Damiano and Sofia.

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