Cucinelli leaves the role of CEO. Two forty-year-olds at the helm of the company


The king of the cachermire Brunello Cucinelli leaves the role of CEO of the company he founded in 1978 and has led for years. But it certainly does not abandon the enterprise. He will continue to follow the brand as Executive President and Creative Director. At the helm instead there will be two young CEOs, Luca Lisandroni and Riccardo Stefanelli, appointed yesterday during the shareholders’ meeting.

“It is with great emotion and hope that I look to the future of humanity and our industry” commented Cucinelli. “I imagine that these two young men in their forties, men of great professional value and in love with the great universal concepts of truth, beauty and humanity, can conduct the business for a long time as an example of custody for future generations.”

Lisandroni (who arrived from Luxottica 4 years ago, after experiences also in Accenture and L’Oréal) will take care of the Markets area, Stefanelli, who has been in the company for 14 years, will follow Product and Operations. As creative director, the Umbrian entrepreneur will continue to manage style, creativity and communication.

During the shareholders’ meeting, the new Board of Directors was appointed, chaired by Cucinelli, who will remain in office until 2022. And the 2019 financial statements have been presented. Last year the company achieved net revenues of 607, 8 million euros, 9.9% up on 2018. Normalized net profit is 49.3 million, up 7.1% over 2018.

Story of an enlightened entrepreneur

66 years old, son of farmers, Cucinelli has created an extraordinary company in Umbria starting from scratch. «In the first part of my life I lived in the countryside, we were farmers. We didn’t have light in the house. I went to school, we were dressed as campagnoli, they humiliated us, they offended us »he told Dreamforce 2018, in Silicon Valley. “My dad’s eyes, those shining eyes of mine, were my source of inspiration.”

He has been called the best boss in the world, always attentive to the ethics and well-being of workers. He has had many awards: Knight of Labor, entrepreneur of the year, honorary degrees. Dialogue with the great people of the planet, but for him nobody is second to his employees, and to his land. He transformed the small Umbrian village of Solomeo into a large industrial and cultural park. The concrete realization of his “humanistic capitalism”, capable of reconciling dignity, humanity, work and beauty. We told her story here.

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