Saudi Arabia receives 21.3 million visitors by 2024, according to the Arab Travel Market Report


“With its larger goal of receiving 100 million tourists from abroad by 2030, the kingdom strives to become more than a religious destination that attracts Muslims from around the world or a business destination as one of the richest countries in the world, but rather it becomes a destination International tourism with its rich ingredients, such as stunning landscapes and various offers.

In line with this growth in the Kingdom’s tourism sector, some regional and international hotel brands have renewed their interest in expanding further into the Saudi market.

In this context, and according to figures issued by STR Research Company, it is expected that 79,864 hotel rooms will be added to the Kingdom’s current hotel inventory by 2025, the majority in Makkah Al-Mukarramah with 34,270 hotel rooms, followed by Jeddah and Riyadh with 14,525 and 11,632 new rooms, respectively.

In light of this, the capital Riyadh witnessed strong growth in 2019, which was reflected in the increase in revenues according to available rooms by 5.2%, and the increase in the hotel occupancy rate by 9.2%, with the average daily price of rooms falling by -3.6%. In the fourth quarter, the revenue, according to the available hotel rooms, reached 529.33 SAR, the highest since 2014.

Curtis added, “While the increase in supply may impose more competition on the performance of hotels across Saudi Arabia, the expected growth in visitor numbers over the next four years is expected to increase occupancy levels during 2020 and the years that follow.”

After the issuance of the new tourist visa law, which allows visitors from 49 countries to apply for an electronic visa or visa on arrival, the Kingdom has developed a two-stage tourism strategy in line with Vision 2030.

The first phase, between 2019 and 2022, will focus on attracting visitors who come to Saudi Arabia for the first time to discover its pristine beaches, deserts, mountains and heritage sites such as Diriyah, as well as a busy schedule of activities, sporting events, and cultural and recreational events. While the second phase, which begins in 2022, will target the full development of giant projects such as the NEOM project and the Red Sea project.

On the foreign tourism front, the foreign tourism market in the Kingdom of Saudi Arabia is expected to reach more than 43 billion US dollars by 2025, according to the latest data released by the research company, Renob. While family holidays currently dominate this market, we are expected to witness fundamental changes in this regard in conjunction with the increasing population, especially from the Z-generation category, as this generation is greatly affected by the pattern and image of the destination, whether it is an appropriate destination for experimenting with food, adventure, or experiences. Cultural and unique experiences.

Focusing on the Arabian Travel Market Expo 2020, the Saudi exhibitors are looking to highlight the great developments the Kingdom is witnessing in the tourism sector through major companies participating in the exhibition, including the General Authority for Tourism and National Heritage, Saudi Airlines and flynas, among others. The exhibition will also witness in its new session this year the first appearance of the giant NEOM project. The Saudi Pavilion will also occupy an area of ​​2,300 square meters, an increase of 20% compared to last year’s version.

Curtis concluded by saying, “As travel and tourism companies and destinations in the Gulf Cooperation Council countries aspire to attract a greater share of the Saudi market, the Arab Travel Market 2020 will turn to this aspect through the” Saudi Tourism Summit “which is part of a series of forums and discussion sessions at the exhibition. This summit will address tourist destination plans to attract visitors from this main market, while providing informal sessions for buyers from the Kingdom of Saudi Arabia and exhibitors.

The Arab travel market is considered one of the most prominent events in the tourism and travel sector in the Middle East and North Africa, according to the opinion of the most prominent specialists in this sector, and the 2019 session received about 40,000 professionals in the travel, tourism and hospitality sectors from 150 countries. The exhibition also witnessed the participation of more than 100 new exhibitors, and recorded the largest participation in its history from the continent of Asia.

The major events and events that support the growth of the tourism sector will be the main focus of the Arab Travel Market Expo 2020, which will continue its success in this year’s edition through a series of seminars and discussion sessions that will discuss the impact of events and events on the growth of tourism in the region, and how to inspire the travel and hospitality industry around The importance of the next generation of events.

For more information on the Arab Travel Market, please visit the website:

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Editors information:

About the Arab Travel Market exhibition:

The Arab Travel Market exhibition is a pioneering global event specialized in the travel and tourism sector in the Middle East, with the participation of the most prominent regional and international experts and experts in this sector with the participation of more than 2,500 regional and international exhibitors from various destinations, tourist attractions and brands, in addition to the most prominent companies Cutting edge technology. This exhibition attracts about 40,000 visitors, experts and specialists in this field, representing 150 countries from all over the world. It also provides an ideal platform for discussing all ideas and changes in the tourism and travel sector, and creates opportunities to learn about the latest innovations, and opens the door to deals and doing business on Over the course of four days. In the new exhibition of the Arab Travel Market 2020, which is held under the slogan “The contribution of major events and events in support of the tourism sector”, the Travel Forward exhibition and conference is being held for the first time with the aim of focusing on the technology of the next generation in the travel and hospitality industry, as well as the establishment of the Buyers Club Forum to search and explore Possible tourism opportunities in major markets such as India, Saudi Arabia and Russia, in addition to the first edition of the Arifal Dubai Forum at the Arab Travel Market Expo, which focuses on tourism activities within the same destination.

For more information, please visit

The Arabian Travel Market 2020 will be held from Sunday 19 to Wednesday 22 April 2020. #IdeasArriveHere

About the Arab Travel Week:

Arab Travel Week is a comprehensive event for events and conferences held during the Arab Travel Market Expo 2020 and includes the international travel market for luxury tourism, Travel Forward exhibition and conference (the new event that takes place for the first time and focuses on travel technology and innovation in the hospitality sector), the Arifal Dubai Forum at the Souq Expo Arab Travel, which focuses on tourism activities within the same destination, the Buyers Club Forum in the Arab Travel Market and activities to accelerate communication and meeting. The Arab Travel Week will return again to the Dubai World Trade Center from 16 to 23 April 2020 with the aim of focusing on the renewable travel and tourism sector in the Middle East and exploring ways to develop it and grow it.

For more information, please visit

About Red Exhibitions

Reed Exhibitions is a global leader in organizing events using data and digital tools, which includes more than 500 events throughout the year in 43 countries around the world, attracting more than 7 million participants. Reed organizes global events and exhibitions in the American continent, Europe, Asia Pacific and Africa and this is done by 41 integrated offices. Reid holds leading exhibitions in 43 sectors focusing on business and consumer events. Red Exhibitions is part of the world-leading RELEX group providing information solutions to clients specializing in different industries and sectors.

About Red Travel Exhibitions

Reed Travel Exhibitions is a world leader in organizing events for the travel and tourism industry, and has a wide portfolio that includes more than 22 international events in Europe, the Americas, Asia, the Middle East and Africa. Whether it is global and regional entertainment events for travel, Red Travel Excursions organizes market-leading events in its sectors, or specialized events for meetings, incentives, conferences, business travel, luxury travel and travel technology. As well as golf events, spas and ski travel. Its international experience spans more than 40 years in organizing international exhibitions and events in the travel sector.

About the global travel market portfolio

The World Travel Market (WTM) portfolio includes four leading corporate events on four continents, with deals in excess of $ 7 billion. Among the most prominent events and accompanying events:

World Travel Market London: The leading global event in the travel industry, which is held over three days and attracts about 50,000 visitors from leading travel professionals, government officials and the global media, with deals and contracts in excess of £ 3.4 billion in the travel sector.

The World Travel Market Exhibition in London, which was held from 4 to 6 November 2019, concluded at the London Excel Center, the London Exhibition and Conference Center.

For more information, please visit:

Latin America’s Global Travel Market: Attracts about 9,000 Senior Executives and Wins $ 374M Deals. The exhibition, which takes place in Sao Paulo, Brazil, attracts about 8,000 visitors interested in the tourism and travel sector worldwide, to discuss, negotiate and discover the latest developments in this industry.

The exhibition will be held from March 31 – April 2, 2020 – Sao Paulo.

For more information, please visit:

World Travel Market Exposition in Africa: This exhibition was first launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel and tourism industry experts in Africa attend. It offers a mix of buyers and media, prearranged appointments, and communication between visitors.

This exhibition will be held from 6 to 8 April 2020 in Cape Town, South Africa.

For more information, please visit:

For media inquiries, please contact:

Media contact:

Saher Sokar

Director of Public Relations

Arjaan Office Tower – Dubai Media City

Dubai United Arab Emirates

Office phone: +971 4 3652711

Mobile: +971 55 26 7474 2

Email: [email protected]


© Press Release 2020

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