In the past month, the trade organizations have conducted an extensive study into the shopping behavior of Belgian consumers. This shows that almost seven in ten (69 percent) are still shopping less than before the corona crisis, while almost half (49 percent) indicate that they no longer like shopping with all those corona measures and 41 percent say that they are still afraid to be infected ‘.
“In complete safety”
“It is understandable that consumers are careful”, says Danny Van Assche, managing director of Unizo. “But that fear is not necessary, because our retailers do everything they can to ensure that shopping runs safely – and at the same time in a pleasant way. For those who are a little careful, corona does not have to spoil the shopping fun.”
According to Unizo and Comeos, the reopening of the stores has not caused a new peak in the number of infections. They also emphasize that consumers do want to go shopping. For example, more than three quarters (77 percent) missed their trusted – physical – stores. 29 percent miss uncomplicated family shopping and a quarter (25 percent) miss shopping with friends.
Lumpy of two
“The measure extending the bubble for shopping from one to two people spoke volumes in this regard. Because immediately when this relaxation came into effect, our merchants saw many more customers and more sales were made,” says Dominique Michel , CEO of Comeos. “The latest Security Council made shopping with more than two possible, which is also a positive development.”
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