The international hospitality chain Selina, in which Adam Neumann, together with actor Lior Raz and investor Ron Zuckerman, invested in the LEO, which is jointly owned by Eyal Berkovich and the brothers Kfir and Dror Ben-Shoshan. The investment is estimated at 40% of the company’s holdings. The company raised about $ 8-10 million at a value of $ 20 million.
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In a conversation with Calcalist, Kfir Ben-Shoshan, CEO of the company, says: “Selena has opened a large number of sites these days, despite the difficult period. In three weeks we will start activities in Brazil, Miami and New York with Selena. Within a year, we will reach about 100 Selena sites in Israel and the rest of the world. We sell them a complete kit that includes a claim stand with 15-30 scooters and an antiseptic stand against Corona that we have developed specifically and every Selena hotel will get such a kit and a hotel employee who will be in charge of the stand. Our business model is profit sharing. ”
In the first phase, LEO scooters will be available for use at Selena branches in Israel, Mexico and Brazil, and later in all the chain’s branches, which are deployed in more than 18 countries in South and Central America, the United States and Europe.
In 2019, LEO moved to operate in the business model of B2B, Through mooring stations located in hotels, businesses, suppliers and service providers in the field of tourism. This model, which has been successfully implemented in the Fattal hotel chain and in the Icemol mall in Eilat, is gradually expanding to different places in the world. “Until the closure, we had amazing numbers in Eilat with Patel. We have 600 scooters in Eilat with Patel and Ismol that record an incredible income,” said Kfir Ben-Shoshan.
“We went under the radar last year. At first we were in front of all the scooter companies like Lime and Bird. We were looking for a profitable model and did not want a bubble model. “$ 30 per vehicle per day without vandalism without theft. We started with one hotel and they saw the numbers and asked for all their hotels and so it was with Ismol, where the number of entrances to the mall increased as a result of our agreement.”
“I met Rafi Musari from Selena as part of a meeting with Teddy Sagi, thanks to whom I changed the model,” said Ben-Shoshan. “The advice that Teddy Sagi gave me to change the model toB2B Saved the company. Rafi Musari is a man who knows what tourism is and we built together a special model for tourism that we are going to be the tourism company. We do not lime we provide services to hotels. We built with Rafi a new app that will offer several full day options half day or tour in the city of the main attractions in the city, a route of the best restaurants in the city and a final route of attractions of landscapes and history and each tourist pays according to route. People can connect there with the tracks. We will apply the model all over the world and not just with Selena, who is a partner and investor. “
Kfir Ben-Shoshan stated that “people in Corona are afraid of public transportation, everyone wants space and therefore the scooters are on the rise. We have an increase of 300% since the Corona in Eilat. Since the success in Eilat we work with all beaches and are deployed in 40 hotels in Eilat. All our investors Strategic and we hope to use them to set up activities in Dubai and Turkey as well. “
The investment will enable Selena to expand the range of services it offers its customers, through an urban, green, efficient and convenient transportation solution and on the other hand will help LEO leverage Selena’s global deployment, for its worldwide expansion.
Rafi Musari, co-founder and CEO of Selena commented on the investment: “At Selena, we have long understood that collaborative scooters are the preferred option for hikers out of all the existing mobility options. Travelers to big cities in general, and in the days of the Corona are not at all interested in renting a car and are looking for an alternative to the public transport offered. “The new collaboration with LEO by placing cooperative scooters in the lobby of our branches, will allow travelers an accessible and authentic mobility experience that will make it easier for them to orient themselves in the urban space.”
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