Ajax and fans angry with FOX Sports after a sudden channel change

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Ajax and its supporters are not happy with an unexpected action from FOX Sports, writes Ajax Life. On Sunday, the team from Amsterdam played against sc Heerenveen and initially that game was broadcast on FOX Sports’ unpaid channel, but on Saturday-evening the channel decided otherwise.

In itself it sounds like a change that is not strange to implement, but the marketing-oriented that preceded it made it a strange choice. After all, FOX Sports sent Ajax and sc Heerenveen an email asking them to promote that the game could be seen for free. The clubs cooperated in this and did not receive a signal when the channel moved the match to a paid channel.

In addition to Ajax and its supporters, sc Heerenveen is also unhappy about the channel’s action. ‘FOX Sports itself maintains that the failure of the Women’s Eredivisie was the reason for this channel change, but that sounds very vague. The offer got smaller, not bigger. Apologies were still offered for the “inconvenience”, “read more.


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