Brain Researcher Prof. Moshe Bar, And the strategic advisor and entrepreneur Moti Sharaf, Announced the establishment of “MINDSET” a consulting company that will combine neuroscience and business management strategies.
In addition, Bar and Sharaf founded MINDSET science & tech, a lab for growing start-ups that will combine scientific breakthroughs in the field of Neuroscience with technological solutions. According to the two, the laboratory is currently developing a first project based on a groundbreaking model by Prof. Moshe Bar and will be unveiled in the near future with the completion of milestones to confirm the model.
MINDSET’s consulting activities will focus on leading a business strategy for organizations including: building a business advantage by creating a conscious infrastructure supporting IPOs, mergers and acquisitions, raising value and creating an excess premium for shareholders. In addition, encouraging product innovation and creating demand as well as formulating supportive consumer attitudes, purchasing preferences and creating a premium brand premium.
Bar and Sharaf said: “MINDSET strives to challenge existing paradigms, perceptions and behavior patterns, in order to create a competitive advantage for companies and organizations.”
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